Haitian Family Foundation
Title: Transforming the Haitian Family Foundation's Digital Presence
Why They Needed a New Website:
The Haitian Family Foundation, a remarkable non-profit organization, recognized the need for a fresh digital outlook to better represent their mission, values, and community impact. Their existing website was outdated and didn't effectively convey the essence of their work and commitment. They approached me seeking a comprehensive solution to rebrand their online identity and improve their digital presence.
The Pain Points:
The foundation faced several challenges with their old website. The primary pain point was a lack of brand awareness. They needed a digital platform that would effectively communicate their mission and engage with their audience. Furthermore, they wanted to ensure that their Haitian heritage remained at the forefront while appealing to a broader audience.
The Process:
Our journey with the Haitian Family Foundation began with an onboarding call, during which we had a deep and meaningful conversation about their goals and vision. User research played a pivotal role in understanding their audience's needs and expectations.
Goals:
Our mutual goal was to create a website that reflected the foundation's commitment to the Haitian heritage while expanding their reach. We aimed to leverage limited existing imagery and artwork, employing creative strategies to ensure cohesiveness. The chosen strategy was to incorporate vivid imagery, infusing the website with a sense of vibrancy and life, even with limited resources.
The result was a brand-new website that not only stayed true to the foundation's heritage but also effectively conveyed their mission and values, leaving a lasting impression on visitors. It was a transformative journey that reinvigorated the Haitian Family Foundation's digital presence, strengthening their ability to connect with their community and beyond.
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