ABOUT ME
As a Miami-based designer, I breathe and live for human-centered design. I firmly believe that design has the power to inspire, evoke emotions, and catalyze change.
For me, design is all about color, unapologetic boldness, and the magic of interconnectedness. I approach every project with an open mind and a deep understanding of the user's needs, desires, and aspirations.
From branding and web design to product development, pop-up experiences, and digital illustration, my work is characterized by a commitment to excellence and a passion for innovation. I enjoy pushing the boundaries of traditional design and exploring fresh approaches that leverage the latest technology and techniques.
If you're looking for a designer who is uncompromisingly creative, fiercely passionate, and relentlessly driven to deliver exceptional results, then look no further. Let's collaborate and bring your vision to life!
EDUCATION
USC's integrative curriculum went beyond mere academics; it was a personal exploration of how I could become fluent in the languages and methodologies of design, engineering, business, and communication. It was a revelation that ignited my passion for creating potentially groundbreaking ideas and solutions that transcend boundaries and impact various industries. USC not only taught me about these fields but also enabled me to experience the magic when they all came together, fostering my growth and shaping my vision in the most personal way.
UNIVERSITY OF SOUTHERN CALIFORNIA
MASTER OF SCIENCE IN INTEGRATED DESIGN, BUSINESS, AND TECHNOLOGY
AUGUST 2021 - AUGUST 2023
UNIVERSITY OF FLORIDA
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION - MARKETING
JULY 2016 - AUGUST 2020
Experience
Spearheaded the expansion of our offerings to introduce a new product/service, balloon garland services, by creating comprehensive development plans tailored to enhance the consumer's experience and elevate the brand
Orchestrated a versatile team of event staff and assistants, overseeing the seamless execution of diverse events such as birthdays, proposals, and company events, encompassing venue design and the planning of engaging pop-up picnics.
Formulated exceptional event concepts, driving the entire process from initial design to thorough planning, development, and ultimately, successful execution.
Directed and designed web design projects, prioritizing top-tier customer service, and collaborating closely with businesses, and startups to reinforce and refine their distinctive brand voice and identity.
Très Beau Creative Solutions LLC
Founder | Lead designer • December 2019 - Current
Kim Childs Interiors
Interior Design Assistant • December 2021 - October 2023
Developed and executed a comprehensive, strategic marketing plan for a design startup, to help create strategic plans crucial to their product development. This initiative resulted in a remarkable 150% growth in sales through effective content marketing, engaging blogs, and impactful social media campaigns.
Successfully orchestrated a highly effective paid social media plan which led to the rapid acquisition of over 800 followers within the initial 2 months, significantly expanding the brand's online presence and engagement and increasing sales.
Collaborated directly with contractors, builders, and architects, and established strong relationships with businesses, to ensure seamless execution of design projects and effectively managed cross-functional design teams, overseeing project timelines and resource allocation.
Utilized advanced design skills to create intricate 3D models for various projects, reflecting proficiency in space planning and design expertise, necessary for the optimization of layouts. This ensured the delivery of efficient and aesthetically pleasing design solutions that meet clients' needs and industry standards, to help bring concepts to life in the product development process.
Kate Spade - Tapestry
Sales Associate • September 2021 - December 2021
Demonstrated a strong commitment to meeting and surpassing sales targets in a retail setting as the top sales associate for the month of October.
Developed comprehensive product knowledge across all product categories.
Acquired a deep understanding of the diverse product range, providing customers with expert guidance and product recommendations.
Ensured high levels of customer satisfaction by offering top-tier service, contributing to a positive and memorable brand experience for each client.
United Way of North Central Florida
Digital Marketing Lead • January 2020 - May 2020
Led a diverse cross-disciplinary team consisting of designers, activists, and public office members to successfully implement a comprehensive marketing and communications strategy for the Housing initiative at the North Central Florida Alliance for the Homeless and Hungry.
Enhanced community partnerships through an innovative digital marketing campaign that redefined the perception of homelessness. This campaign spotlighted landlord advocates of affordable housing, thereby contributing to changing the narrative surrounding the issue.
Conducted in-depth user surveys and collaborated with the Mayor’s office to research and identify effective housing initiatives aimed at addressing the homelessness challenge in North Florida.
Spearheaded the redesign of the startup annex's website, resulting in an enhanced online presence and improved user experience.
I Got Some Skills ...
CONTACT US
If you're interested in hearing more about the way we work, have a business proposal, or are interested in making a purchase, we'd love to hear from you.
